Good Life Golf founder Anthony Moser wearing a performance golf hat in San Diego

Our Story Gets Told: Good Life Golf Featured in SD Voyager Magazine

By Anthony Moser, Founder & CEO — Good Life Golf


When I started Good Life Golf in 2022, I never imagined a San Diego magazine would one day want to tell our story. I was just a kid from Clearwater, Nebraska — a town of 401 people — who fell in love with golf, moved to San Diego, and couldn't find a hat worth wearing past the back nine.

So I made one.


From the Cornfields to the Fairways

I grew up on a farm in the heart of Nebraska. Wide open skies, hard work, and a community where everybody knew everybody. The state motto is "The Good Life" — and growing up there, I understood exactly why.

In 2004, I traded the Midwest plains for the sun-soaked coastline of San Diego. California was everything Nebraska wasn't — beaches, palm trees, year-round golf. But no matter how far I got from home, those Nebraska values never left me: work hard, keep it simple, do things right.

Golf was always the thread that connected both worlds. Whether I was playing in the Sandhills of Western Nebraska or on a course in San Diego, golf was where I felt most at home.


The Hat That Started It All

The idea for Good Life Golf was sparked in 2020 on a golf trip with close friends back in the Sandhills of Nebraska.

Round after round, I kept reaching for a new hat. Brand name, pro shop grab, didn't matter — they all fell apart. A round or two in, they'd lose their shape, soak through with sweat, or end up collecting dust in the back of the closet. As an avid golfer (and, admittedly, a serial hat buyer — much to my wife's dismay), I knew there had to be a better way.

So in 2022, Good Life Golf was born. One mission: build ultra-comfortable, performance-driven headwear made for the course — and for wherever life takes you.

Every detail, from the brand name to the corn-and-golf-club logo, was inspired by the journey. Nebraska roots. San Diego spirit. And a whole lot of passion for the game.


San Diego Voyager Sits Down With Good Life Golf

We were honored when the team at SD Voyager Magazine — one of San Diego's leading publications celebrating local entrepreneurs and inspiring stories — reached out to share the Good Life Golf story with their readers.

In the interview, we talked about what it was really like to build a brand from scratch, why performance headwear matters to serious golfers, and what the "Good Life" philosophy means to us every single day.

It's one thing to believe in what you're building. It's another thing entirely when someone else believes in it too.

👉 Read the full SD Voyager interview here


Just Getting Started

Being featured in SD Voyager was a milestone — but it's just one chapter in the Good Life Golf story.

We're a small brand with big passion, and every hat we sell is a piece of that story. Whether you're a scratch golfer or a weekend warrior, whether you're playing in Nebraska or San Diego or anywhere in between — we made this hat for you.

Because we've only got one life. Let's make it a Good one. ⛳


Ready to find your perfect hat?

👉 Shop the Good Life Golf collection


Good Life Golf | Performance Headwear | Est. 2022 | San Diego, CA

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